tupperware has helped millions of people in their daily lives. boxes, utensils, water bottles or objects
for childrens, the firm has created simple, ergonomic
objects. the identity want to pay tribute to the essence of the brand: its material, the plastic. it's based
on the flagship product, the box. the logotype is built
so that each letter is stackable, declinable and uses
the maximum space in its shape: the cube.
this was a collaborative work with
paolinoshka.